Digital Marketing Journal

Keyword research is an essential part of any successful SEO strategy. Whether you're just starting out or looking to improve your existing campaigns, using the right keyword research tool can help you identify high-potential keywords and phrases to target.  Here we'll explore some of the best free keyword research tools available, as well as their features and benefits, including: Google Keyword Planner Google Search Console Google Trends  SEMrush  WordStream Keyword Tool Answer The Public ChatGPT Ahrefs Webmaster Tools SERP Checker  QuestionDB  AlsoAsked Google Keyword Planner  Google Keyword Planner is a part of the online advertising platform Google Ads. It allows users to research keywords and place bids on them to show ads in search results, mobile apps, websites, and online videos. One of the main benefits of this tool is its accurate search volume data. It's also a great option for identifying new keyword opportunities for PPC campaigns. Google Sear...

Google Analytics is one of the most valuable tools for measuring the effectiveness of your SEO performance. By providing in-depth answers about your SEO efforts, you can monitor the development of your site's pages and detect opportunities and problems for both technical and on-page SEO. Google Analytics provides various SEO reports that can help you bolster your SEO strategy. These reports can provide valuable insights into the performance of your website, allowing you to optimize your website and improve your search engine rankings. Below are some of the SEO reports in Google Analytics that you can use to support your SEO efforts. Conversions Report Traffic Acquisition Report Referral Traffic Landing Page Report Google Search Console Site Speed Report User Retention Mobile Report Report Snapshot (Automated Insights) Looker Studio How Google Analytics Can Enhance Your SEO Strategy Google Analytics is an essential tool for any website owner or marketer looking to improve their SEO ...