In today's digital age, building and segmenting your audience is crucial to any successful marketing strategy. Google Analytics 4 (GA4) is an excellent tool for audience building and segmentation. Let's take a deep dive into audience building and segmentation in Google Analytics 4, including steps to create an audience, benefits, and examples. Audience Building An audience is a group of users that share common characteristics, such as demographics, interests, and behaviors. Google Analytics 4 allows you to create audiences based on user interactions with your website or app. How to Create an Audience Follow these simple steps to create an audience. Log in to your Google Analytics 4 account. Click on Audiences in the left-hand menu. Click on New audience Choose the type of audience you want to create from pre-built audiences or create a custom audience based on specific criteria. Define the criteria for your audience. Save your audience, and it will be available for use in y