Google Analytics 4 (GA4) offers a wealth of features and flexibility when it comes to building data streams. Data streams are the gateway for all data entering GA4, and it's important to have them set up properly to ensure accurate tracking and reporting. Here, we'll explore the different types of data streams available in GA4, and walk you through how to configure your web stream for optimal performance. We'll also look at other ways to use data streams, and provide tips for optimising your settings. Types of Data Streams When you create a GA4 property, you'll be given a data stream to work with. There are three types of data streams available: iOS app, Android app, and web. We'll focus on web streams since they have the most options. Configuring Your Web Stream Configuring your web stream in Google Analytics 4 is an important step in tracking your website's performance. Here are some tips to help you get started: Access your web stream from the Admin section o